The AI Impact on Website Traffic (it’s not what they’re telling you)

Orbit Media Studios · Beginner ·📣 Digital Marketing & Growth ·1y ago
AI and search are on a collision course. Actually, they’re already colliding on a slow motion disruption to digital marketing. It’s a huge topic among SEOs and content marketers. These are some of the biggest topics in all of digital marketing: 🔹How is AI impacting organic search traffic? 🔹How can SEOs adapt to Google’s AI Overviews? 🔹What is the business impact from lower clickthrough rates? In this video, we’ll take a data-driven approach to these questions. We’ll start by acknowledging the decline in clickthrough rates and traffic. Then we’ll show precisely why this is happening and t…
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Chapters (4)

0:33 The data: How do AI Overviews affect organic clickthrough rates
1:06 Changes to search results pages (SERPs) over time
2:40 Which phrases are impacted by AI and SERP changes?
4:40 How to use your own GA4 data to see traffic and conversion rates for the two kin
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