Brand Positioning and Strategy

Brand Positioning and Strategy focuses on how to define a clear, differentiated place for your brand in the minds of your audience. You’ll learn how to move from insight to positioning by identifying your audience, understanding your competitive context, and making the strategic trade-offs required to stand out. The course walks through how to translate positioning into a clear brand promise and structured positioning statement. You’ll explore how functional and emotional value shape perception, and how positioning influences personality, voice, and communication. Through hands-on exercises,…