STOP Wasting Money: The #1 Marketing Proof Point

A conversation with Caren on the fastest way to improve marketing results by focusing on measurement as the key proof point. They discuss using brand lift studies, conversion lift studies, and MMM/modeling with a marketing science team, noting that clicks, CPMs, and cheap followers don’t prove real business impact. They also describe reporting with a tiered approach, showing what different budget levels (e.g., $1M, $500K, $250K) could have delivered and what the client missed by spending less.