Travel Marketing: How to Compete and Future-Proof in 2026 | Chloe Osunsami | Whiteboard Friday 4k
The travel landscape is evolving rapidly with the adoption of AI-powered search. In this Whiteboard Friday, Chloe Osunsami, Head of Digital PR at Aira, explains how travel brands can compete and future-proof their marketing strategies for 2026.
Research shows that 84% of people globally plan to use AI when preparing for future trips, from choosing locations to creating personalized itineraries. To remain visible in these AI systems, brands must focus on securing authoritative brand mentions, which strongly correlate with AI visibility.
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Chapters (11)
Introduction: Competing in Travel Marketing in 2026
0:23
The Impact of AI on Travel Search and Itineraries
0:45
Why Brand Mentions Drive AI Visibility
1:03
New Research on Digital PR and "AI Slop"
2:14
Tactic 1: Personalized Stories for Target Audiences
3:00
Tactic 2: Human-First Narratives and Case Studies
3:23
Tactic 3: Taking an "Always On" Approach with Newsjacking
3:58
Tactic 4: Utilizing Unique, Robust Data
4:15
Tactic 5: Tailored Outreach and Journalist Relationships
4:58
Setting Realistic Expectations for PR Coverage
6:05
Key Takeaways for Future-Proofing Your Brand
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