SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz
Eli Schwartz - https://twitter.com/5le - is the Director of SEO and Growth at SurveyMonkey - https://www.surveymonkey.com/. He came in to answer commonly asked questions about SEO.
Eli blogs about SEO and growth at http://www.elischwartz.co/
The YC podcast is hosted by Craig Cannon - https://twitter.com/craigcannon
***
Topics
00:00 - Does SEO matter in 2018?
2:00 - Where should a company start with SEO?
3:30 - Who’s doing SEO well?
4:25 - Why is Amazon doing SEO well?
5:25 - How should you crosslink?
7:10 - Paying for links
7:35 - SEO don’t dos
8:15 - Things that are no longer useful in SEO
9:20 - Keywords
12:45 - Reviews
13:25 - Content
17:25 - Images
22:45 - Link building
28:00 - How much time to give SEO?
28:30 - Mobile
30:35 - Ranking
31:45 - International SEO
33:45 - Translation
37:15 - International search
39:30 - GDPR
41:50 - Hiring someone to do SEO
43:45 - What to do when you organic SEO disappears
46:30 - Metrics for an SEO hire
48:30 - Tools for SEO
50:00 - Getting started in SEO
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Chapters (25)
Does SEO matter in 2018?
2:00
Where should a company start with SEO?
3:30
Who’s doing SEO well?
4:25
Why is Amazon doing SEO well?
5:25
How should you crosslink?
7:10
Paying for links
7:35
SEO don’t dos
8:15
Things that are no longer useful in SEO
9:20
Keywords
12:45
Reviews
13:25
Content
17:25
Images
22:45
Link building
28:00
How much time to give SEO?
28:30
Mobile
30:35
Ranking
31:45
International SEO
33:45
Translation
37:15
International search
39:30
GDPR
41:50
Hiring someone to do SEO
43:45
What to do when you organic SEO disappears
46:30
Metrics for an SEO hire
48:30
Tools for SEO
50:00
Getting started in SEO
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