Marques Brownlee on Building an Audience and Other Advice for Creators

Y Combinator · Intermediate ·🛠️ AI Tools & Apps ·7y ago
Marques Brownlee is a YouTuber. He has over 8 million subscribers to his channel MKBHD where he reviews electronics, drives electric vehicles, and interviews people such as Kobe Bryant and Bill Gates. https://twitter.com/MKBHD https://www.youtube.com/MKBHD The YC podcast is hosted by Craig Cannon. https://twitter.com/craigcannon *** Topics 00:00 - What does Marques attribute his channel's success to? 2:15 - The early days 4:45 - How does he go about evaluating a product? 7:05 - Features that Marques thought were great that didn't catch on 8:15 - Peak smartphone? 10:05 - Folding phones and new trends 11:00 - Tesla and the EV market 15:20 - Getting older and staying relevant 16:40 - New kinds of videos and podcasting 22:00 - Does Marques feel limited by gear? 25:45 - Storytelling techniques 27:50 - Tech vs Marques as the star of the show 29:30 - Marco Castro asks - What advice do you have for new creators on YouTube? 30:30 - When did Marques find his voice as a creator? 33:30 - Overcoming perfectionism 34:30 - Gut instinct vs data 37:00 - YouTube comments 39:05 - Austin Ryder asks - In the early years of his channel, Marques took a several month hiatus from YouTube, but then came back with a new video format and seemingly renewed drive. What happened during those months off that led to the channel becoming what it is today? 40:15 - Winston asks - What’s your daily schedule? 42:40 - Ultimate frisbee injuries 43:00 - Amad Khan asks - Are there any problems that you see or face that you really wish engineers/developers would solve? 44:25 - Christian Giordano asks - Any tips on how to engage/work with influencers when you are a very early stage startup with little or no money? 46:15 - The future of creators supporting themselves financially 49:05 - His biggest challenge as a creator 50:05 - Long-term goals
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Chapters (25)

What does Marques attribute his channel's success to?
2:15 The early days
4:45 How does he go about evaluating a product?
7:05 Features that Marques thought were great that didn't catch on
8:15 Peak smartphone?
10:05 Folding phones and new trends
11:00 Tesla and the EV market
15:20 Getting older and staying relevant
16:40 New kinds of videos and podcasting
22:00 Does Marques feel limited by gear?
25:45 Storytelling techniques
27:50 Tech vs Marques as the star of the show
29:30 Marco Castro asks - What advice do you have for new creators on YouTube?
30:30 When did Marques find his voice as a creator?
33:30 Overcoming perfectionism
34:30 Gut instinct vs data
37:00 YouTube comments
39:05 Austin Ryder asks - In the early years of his channel, Marques took a several
40:15 Winston asks - What’s your daily schedule?
42:40 Ultimate frisbee injuries
43:00 Amad Khan asks - Are there any problems that you see or face that you really w
44:25 Christian Giordano asks - Any tips on how to engage/work with influencers when
46:15 The future of creators supporting themselves financially
49:05 His biggest challenge as a creator
50:05 Long-term goals
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