Map Deal Stakeholders

Map Deal Stakeholders is an intermediate-to-advanced short course within the B2B Sales Negotiation: Leveraging AI Professional Certificate. It is designed for sales professionals with prior experience in B2B or enterprise sales who want to improve how they navigate multi-stakeholder buying environments. Learners should already be familiar with basic sales cycles, deal stages, and pipeline reviews. The course focuses on identifying the three core roles in complex deals economic buyer, technical buyer, and user champion and translating those roles into a practical influence–interest map. Rather…