Keyword research: How to find keywords that help you rank | SEO for beginners

Yoast · Beginner ·📣 Digital Marketing & Growth ·7y ago
Keyword research: How to find keywords that help you rank | SEO for beginners This video about keyword research is part of the free online SEO for beginners training. Learn more about the basics of SEO in our free online course at https://yoa.st/3xo. This course includes reading materials and quizzes. ► About this video Keyword research should be the first step of every SEO strategy. Before you write your website content, you need to think about which search terms you want to be found for. To do that, you need to have a clear understanding of your mission and vision. You also need to get inside the audience’s heads and find out which words they use when searching. Finally, you need to check out what your competitors do so that you can get one step ahead of them. In this video, we talk about all these aspects of keyword research! 👍Did you enjoy this video? Don’t forget to click the like button! #SEO #keywords #SEOTutorial #keywordresearch #Yoast #YoastSEOacademy #SEOForBeginners ► Items discussed in this video 0:00:00 - Introduction 0:00:18 - What makes your company unique? 0:01:40 - What does your audience look for? 0:02:34 - Analyze your competition 0:03:45 - Ranking strategy ► What should you watch next? Do you want to know more about what keywords are? Check out this video: https://youtu.be/Xb-DXstOD2E Or watch one of these videos: ‣ Focus keyword in Yoast SEO?: https://youtu.be/ULSzk8ig194 ‣ What is Holistic SEO : https://youtu.be/9juLi0wGjJA ‣How does Holistic SEO work?: https://youtu.be/QvTcxIDwVGI ► About the SEO for beginners training In the Yoast SEO for beginners training, we will teach you what SEO is, what Google does, and how to rank in the search results. Do you know, for example, how Google reads your content and ranks it? Well, after this training you will! We’ll also tell you how to write your copy in such a way that Google knows exactly what you’re talking about. Moreover, we’ll tell you how you can make sure that Google can actually
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Chapters (5)

Introduction
0:18 What makes your company unique?
1:40 What does your audience look for?
2:34 Analyze your competition
3:45 Ranking strategy
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