How to research your competition | Keyword research

This video about researching your competition is part of the online Yoast SEO Keyword research training. Learn more about how to do keyword research to rank better in the search results - https://yoa.st/43w. This course includes reading materials and quizzes. ► About this video To be able to rank in the search results, you need to have a strategy. Firstly, you need to be realistic about what keywords you can rank for. Crucially, you need to know what your competitors rank for. In this video, we discuss why these aspects of keyword research are important. In addition, we go over the importance of ranking in the top three results, and we name some ranking factors. 👍Did you enjoy this video? Don’t forget to click the like button! #YoastSEOacademy #KeywordResearch #KeywordResearchTraining #ResearchYourCompetition #Ranking ► Items discussed in this video 0:00 - Introduction 0:35 - Ranking with your keyword against your competitors 1:39 - What can you do to rank with your keywords 2:32 - The importance of ranking top 3 3:33 - Ranking factors 4:55 - Paid tools 5:24 - Key takeaways ► What should you watch next? Do you want to know more about how to identify your competition? Check out this video: https://youtu.be/hkkGjokv_Iw Or watch one of these videos: ‣ Using subheadings: https://youtu.be/5z5Z3uTE2uQI ‣ What is a focus keyphrase: https://youtu.be/ZVUhqb1Z1qM ‣ How to optimize your focus keyphrase with Yoast SEO: https://youtu.be/ohRxoWhOThE ► About the Keyword research training In the Yoast SEO academy Keyword research course, you’ll go through every step of the keyword research process. In each module, world-renowned SEO experts like Joost de Valk and Jono Alderson provide you with theory, best practices and tips. Then, you can apply your new knowledge immediately, by building your own keyword list step by step. First, you’ll make a business profile with your mission and unique selling points. Then, you’ll draft your first list of keywords. Afterward, you’ll