How to Prepare Your eCommerce Store For Black Friday and Cyber Monday 2019 | Marketing 360

Grow Your eCommerce Marketing: https://www.marketing360.com/ecommerce-marketing/?ref=yt-desc-FgjvEE7MMoo The holiday shopping frenzy is coming up, so now is the time to prepare for the Black Friday/Cyber Monday event. Here’s a checklist of things to get your eCommerce store ready. #1. Organize Your Sale Inventory People shop for bargains on Black Friday and Cyber Monday, so you’ll need to organize the inventory you want to highlight. Consider your most popular gifts and inventory you want to move. Make sure you have plenty of inventory of your hottest sellers. #2. Develop Your Ad Campaigns Begin to plan and develop the campaigns you’ll run over Black Friday at least a month in advance. Create specific campaigns for Black Friday and Cyber Monday with collateral designed for those days. Likewise, plan and create all retargeting campaigns that you’ll use to follow-up after the weekend passes. You can create new lists based on people who interacted with you on social, watched a video, or visited landing page over the weekend. #3. Prepare Your Budget The holiday season is a period where you need to set aside a specific budget that will allow you to compete. Expect to spend more to maintain your visibility. Run your numbers. Make sure you can run ads to the right audiences and sell your products – while still turning a profit. #4. Audience Targeting Analyze and segment your audiences to target your ads to high probability shoppers. Segment campaigns running to new audiences so the demographics hit your prime targets. The Black Friday weekend is not the time to experiment with unknown audience segments because of increased advertising costs. Set-up and prepare your RLSA Ads and in-market audiences with Black Friday specific ads. Run some of these campaigns, along with retargeting ads, in the weeks prior to Black Friday to make people aware of the deals you’re offering. #5. Email Campaigns Plan an email campaign that will let people know about the deals you offer.