How to optimize your product pages for Black Friday
For all online stores, the most important sales are coming up: Black Friday and Cyber Monday! And if you want to have that edge over your competitors, you need well-optimized product pages. For upcoming Black Friday, for next year’s Black Friday, and for every other day of the year.
In this workshop you will learn:
- How to optimize your product pages for SEO and conversion;
- The difference between category and product page optimization;
- Best practices from the Yoast experts ;
- How Yoast WooCommerce SEO can help you with optimizing your SEO and content.
0:00 - Workshop introduction
0:41 …
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Chapters (18)
Workshop introduction
0:41
Product page must-haves
2:56
Yoast SEO academy ad
3:23
SEO optimization of product pages
8:21
Optimize your product pages or category pages?
15:01
Optimize your product page’s content
18:56
How to use product images
21:42
Psychological triggers
22:08
Social proof & trust
24:00
Scarcity
24:46
Urgency
25:55
Pricing
28:50
Discounts
30:33
Look at the entire purchase flow
31:36
Test your product pages
32:37
How Yoast Duplicate Post helps you
33:04
Page speed importance
34:44
Q&A
Playlist
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