How To Optimise Your Website For Core Web Vitals (2021 Edition)
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SEO & SEM90%
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Find out all the ways in which you can optimise your website ahead of Google’s Core Web Vitals update in May 2021.
In this video, I will be exploring what Core Web Vitals is, and how you can use it to improve your website ranking.
Now I am under no illusion that Core Web Vitals might not be the most interesting discussion for everyone, however, it does lead us onto the exciting topics of improving ranking, traffic and conversion for your website, so stick with me!
When I speak about core web vitals I am of course referring to the set of measurements that forms Google’s page experience score, alongside other areas such as your website’s mobile optimisation, use of HTTPS etc.
But why do we care about it?
Well, Google has announced that its core web vitals measurement will be feeding into its search ranking algorithm from May 2021 (so soon-ish). What this might mean for your website is that it might be pushed lower down the search rankings if it is not optimised for this change, which would have a knock-on effect of lowering traffic and conversions.
I will be talking you through the different aspects of core web vitals so that you can conform to these new usability standards, giving your website the chance to get ahead of your competitors that may not be. These different aspects include:
1. Largest Contentful Paint (LCP)
2. First Input Delay (FID)
3. Cumulative Layout Shift (CLS)
Following this, I will provide you with a list of actions you can take, to ensure your website is prepared for this update and doesn’t lose it’s ranking and in turn, its traffic and conversions when it occurs.
Don’t miss out on discovering the way
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