How to Increase Your Email Click Through Rate

Is your email click-through rate too low? Are you getting no clicks to your website? Find out how to improve your email click-through rate to increase your traffic and sales ——— get your free website review @ https://exposureninja.com/ryt/review/ Step 1 — Test your subject lines To increase your open rate you can test your email subject lines to see which types are the most effective. You can do this by sending your emails out in batches, with one batch receiving one subject line and the other a different subject line. Step 2 — Format your emails well Emails are read on different device types. Your emails need to be equally easy to read on a mobile device as they are on a desktop, and each of your call-to-actions (CTAs) need to be easy to click too. Test sending plain text emails, emails with images, emails with lots of branding, and emails with videos. Step 3 — Optimise the flow of your content People scan emails like they do with blog posts and books, so test the flow of your emails too. Some people scan emails using a classic F shape, from left-to-right, down, to the right, then down. Others follow a U shape, from top-to-bottom and then back up again. Step 4 — Use your personality. Don't be "brandy" People hate boring generic emails from businesses so use some personality in your emails. Step 5 — Personalise emails with names, etc As well as using your personality, personalise your emails with your customer's name. Step 6 — Use incredible CTAs Your CTAs REALLY have to catch the eye and make people want to click. If they're not persuasive then nobody is going to give them any attention and click them. Step 7 — Don't use TOO MANY CTAs Don't go too crazy. Using too many CTAs can have the opposite effect on people, resulting in them ignoring them altogether. Step 8 — Use urgency Using a deadline for a discount or live event (in the case of free webinars, for example), can persuade people to act immediately rather than waiting to return to that emai