How To Grow A YouTube Channel - Everything You Need To Get Started

Grow your marketing with Marketing 360: https://www.marketing360.com/digital-marketing-platform-overview/?ref=yt-desc-zoWNrr1qaak Oh, YouTube! The second largest search engine, over 1 billion users, 1 billion hours watched daily, 300 hours of videos uploaded every minute and only 9% of small businesses are on YouTube. What!?! Why?? The amount of reach a small business can experience on YouTube is tremendous, but it takes the right strategy to implement effectively. So today we’re going to talk about what it takes to grow your business using YouTube - Time First things first - consider time when you begin to define your strategy. It takes time to create good content, time to edit videos, time to respond to comments. But even more importantly, it takes time to build a following. We’ve been posting since early 2015. That first video got 124 views. Now, more than 4 years later our most popular video has 600,000 views! https://youtu.be/u6GGlVI0pJs - Remember that YouTube is a social network Comments, Likes, Shares, Subscribers. All of these are important metrics and are a temperature gauge for your channel People want answers. Give it to them. - Video creation! Define your content. Are you funny? Humorous? Educational? Dry? Awkward? What should your viewers expect when they come to your channel? JUST. GET. STARTED. You don’t need a full team of video nerds to produce your videos Choose your style. Single shots, jump cuts, highly produced and polished, silly and light… you can mix and match styles depending on your content or what you want to get across. Feel free to experiment! - Optimize Producing videos is just the first part! You need views. So how do you get them when you don’t have a lot of subscribers? Give YouTube a hand! Metadata is extremely important. Choosing the correct title, tags, description, using subtitles/closed captioning, and hashtags are all extremely important as they help YouTube understand your video. Protip - in your description offer