How To Build An Email List In Your Retail Store - 4 Easy Steps | Marketing 360

Any time you start working with a marketing professional one of their first questions is always “how big is your email list?”. Why? Because emails are a powerful marketing tool - and not just for sending emails! You can use that database to create audiences in Facebook and in turn create Lookalike audiences of people to target who are similar to current customers who gave you their email. WHEW! But how do you grow your email list? If you’re an e-commerce store it’s easy - you capture the email of anyone who buys from you. Done. Simple. Want more? Run a contest on social media and direct people to fill out a form or use one of the many softwares out there to help manage it. Again, simple. But what if you have a physical store? Collecting emails isn’t an automated part of the process so what do you do? YOU ASK. Granted that’s a crazy oversimplification but it IS the right answer. If you want someone’s email you have to ask for it. So let’s talk about some strategies to help you collect emails without overwhelming your staff or disrupting the sales process. Tip #1 Plant the seed Let customers know in advance that you’re going to ask for their email. A really easy way to do this passively is with signage in your store. “Sign up today and get a 10% off coupon emailed to you”, “give us your email and be entered into a monthly drawing”. Maybe your customers need something educational. Let them know they can sign up to receive tips and tricks on how to get the most out of the products you sell. Plant the seed early and you’ll find it’s much easier to collect the information when you need it. Bonus Tip: On your signage or table tents use a QR code to allow them to sign themselves up. Tip #2 Use Tact & Show Value Don’t just come right out and say “gimmie yo email”. No one wants that. In the same vein don’t ask “would you like to join our email list?” that’s just really easy to say no to. No is easier than yes so why would I say yes to that? I don’t know what you’re