How Link Building Changed And Brands Must Adapt

In this episode of E-coffee with Experts, Yanina Kaplya, Chief Marketing Officer at NuxGame shares how modern SEO teams adapt faster than algorithm updates by combining experimentation, AI reverse-engineering, strategic link building, and ecosystem partnerships. Instead of relying on traditional keyword rankings alone, forward-thinking marketers now optimize for Google AI summaries, trusted mentions, contextual authority signals, and platform credibility across LinkedIn, Reddit, YouTube, and beyond. We explore how agencies can stay competitive in the age of AI-driven search, why brand trust matters more than backlink volume, and how co-opetition strategies accelerate growth through shared ecosystems instead of isolated execution. Yanina also explains how marketers can use AI systems themselves as KPI feedback loops to understand what content earns visibility and authority inside modern search experiences. If you're a founder, SEO strategist, marketing leader, or digital PR specialist preparing for AI-first search environments, this conversation outlines what’s changing, and what to implement next. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:20: Why SEO changes so fast today 01:20 - 02:30: Testing ideas quickly in marketing 02:30 - 03:20: Always having plan B ready 03:20 - 04:05: Old SEO vs new search reality 04:05 - 05:10: Google AI summaries explained 05:10 - 06:20: Learning how AI systems work 06:20 - 07:35: Making your brand useful for AI 07:35 - 09:30: Why forums and communities matter now 09:30 - 11:10: New ways to measure brand success 11:10 - 12:50: Using AI to check brand trust 12:50 - 14:05: Finding your brand influence circle 14:05 - 15:20: What co-opetition means in marketing 15:20 - 17:05: Why open ecosystems help brands grow 17:05 - 18:40: Using integrations instead of building everything 18:40 - 20:15: AI tools inside marketing te