Get started with Google Ads Data manager
Learn how to prepare and connect your first-party data to Google Ads using Data manager. Improve your conversion measurement, build stronger audiences, and fuel Google AI to maximize your campaign ROI.
In this tutorial, we walk you through the essential steps to prepare your data for a seamless import into Google Ads. By connecting data from your CRM, e-commerce platforms, or physical stores, you can bridge the gap between your offline wins and online performance.
We cover the two primary ways to use this data: enhancing your conversion measurement and strengthening your audience segments. Y…
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Chapters (9)
Introduction to Google Ads Data manager
0:11
Benefits of connecting first-party data
0:29
How data improves conversion measurement
1:06
Strengthening audiences with Customer Match
1:17
General data requirements & permissions
1:37
Best practices for data freshness & formatting
2:19
Data requirements for audiences
2:42
Data requirements for conversions & leads
3:23
Using transaction IDs to prevent duplicates
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