Facebook Advertising Test For Interests - What Works Better, 1 Big Ad Set Or Many Smaller Ad Sets?

I recently concluded a Facebook Advertising test to figure out what is the best approach for advertising on Facebook to interests. This video has the results! I cover the theory behind the $5 Facebook Ads method here: https://www.youtube.com/watch?v=fceh6_UZz8A You can follow along as I setup a Facebook advertising campaign based on the $5 Facebook Ads approach here: https://www.youtube.com/watch?v=DluuQ952900 In this second video you will notice that it is called "Facebook Retargeting" but know that I set up the retargeting ad campaign as a $5 per day ad set and then duplicated it out to add additional $5 ad sets... So this is really the 'how to' instructional video on how to set this all up. Then, you need to know how to analyze the data from your Facebook advertising campaigns! This playlist follows the above facebook ad campaign along as I start recieving data and begin to scale and kill different ad sets based on the data: https://www.youtube.com/watch?v=mcAE1CX-09Q&list=PL0sOKzn__yK1uMYzAwJwIMMT5WDF46Qcl This may actually be the most important part... knowing your numbers! You notice in the video I know confidently that I can spend up to $0.60 per lead profitably within 30 days... I know this because I've been tracking my average new customer value, my lifetime customer value and my average cost per lead for years now. You have to know your numbers and your Key Performance Indicators! https://www.youtube.com/watch?v=mAsr-kO2G6E And know your customer lifetime value! https://www.youtube.com/watch?v=5Dhynf2bKDU This is SOOOOOOOO Important!