[Earn More, Write Less] Use These Copywriting Frameworks for $$$

Key Takeaways

so if you're scared of customers defitely don't use it imagine I'm trying to sell aat motorcycle no this board was full of tasks that you couldn't keep up with in any way shape or form it's like I'm drink dry that's the first immediate reaction do you agree that mastering human psychology is important in your business do you think that copyrighting is a Bor skill or something that you can learn and get better at a feere of failure holding you back from innovating the way you write exploring copyrighting and the message that you're trying to give to your audience is not always easy really means that you need to dive deep and see whether the content you writing actually resonates with the people consuming it in this video I'm going to show you some of the best copyrighting Frameworks that you can use in your content right now to help you connect better with your audience and get them to take the next step you want them to take here's a quick personal story copyrighting Frameworks change my life before when I was working at night at 5 I had no idea I didn't think much about persuasion and influencing people to take the actions that I wanted for growing up persuasion and being able to influence someone to take specific actions was something that I was thought was negative you can't really persuade someone you're manipulating them but there was no clear distinction between the two at the same time as I went into my first 9 to5 job into my second third I realized the people that got further quicker the most were those that were able to share their ideas in a succinct way and convince others to back them up and to get behind their ideas so over time I started to understand that being able to use specific ways of speaking to get people to take the actions that you wanted was a very good skill to have well when I started my freelancing career I realized that copyrighting is the way to do it using your words using the ability to type words onto a computer and get people to read them consume them and take the actions necessary and the good thing is that once you understand these copyrighting Frameworks they are Universal they help you get to a deep psychological level and help people take the actions that are are in their best interest and this is how you should use these Frameworks but you might still be thinking why should I care after all I'm just typing words on a screen here the problem is that if you are overwhelmed with complex ideas in your head and you're finding it difficult to share them with others or you're struggling with past failures and and can't find a way to overcome these failures to move forward Frameworks might be exactly what you're looking for because they will allow you to follow a proven formula to get the job done also mastering right Frameworks means that you get more satisfaction from the work that you create because you know that you are really helping someone you can get unlimited inspiration you can get one idea and share it with others in an infinite number of ways number three it will allow you to make more money when you create work that people consume it and want to take the next section whether that is join an EMA newsletter buy a product buy a service whatever it might be you ultimately make more money even if you work with clients being able to articulate what they want to say in a way that makes sense to their target audience and do it in a way this is structured and again gets the audience to take the next steps that is when you will see the real success and the more money come in so how should you use the Frameworks that I'm about to share with you my recommendation is to pick the one or two that you resonate with the most and make that a part of your being I'm so good at it that when you are expressing yourself both your professional and personal life it becomes almost something that you do without having to think too much about it another thing to consider is that according to research content marketing is a big thing for many many businesses and when you can combine content marketing with the right Frameworks to get people to move to the next stage that is when the real magic happens so according to samage 97% of people that took part in the survey said that content marketing is part of their marketing strategy no surprises there 55% said that quality content made them successful there's also SEO optimization which I'll get to in the next video there's also 41% that attributed their success to creating video content website optimization 35% ET Etc blog post success stories case studies so as you can see content is a big part of successful Brands and when you can create the right content that speaks exactly the right way to the target audience that is magic and copyrighting Frameworks will help you do just that they are proven formulas to take someone from the stage that they are at to the stage that they want to be by providing Your solution at the same time I urge you to stay focused I'm going to mention several copyrighting Frameworks that you can use being focused and choosing the ones that make the most sense to your specific situation is important and if you have already done this in the past I praise you because it's not easy to stay focused on one thing being able to see that there are other distractions and focusing on the thing you know works for you is a very good skill to have so if you've done that well done also consider that there are different ways that you can use these Frameworks but you are creating emails whether you are creating video sales letters blog form sales letters social media posts there's a ton of ways how you can use these copyrighting Frameworks so once you have this knowledge you'll be able to use it in many many many different ways before I get into the copyrighting Frameworks I just want to touch on something that Dan Kennedy had come up with and this is the sequence of beliefs so basically he said that a sequence of beliefs is and I'm kind of paraphrasing here the narrative Rec construct at all the stages of Frameworks to make people feel comfortable purchasing your product so at the different stages of these Frameworks they all have multiple stages you are essentially constructing a story to help people get over the belief that they have now and get to the belief that they need to have for them to take the next action for example someone decides that they are in pain in the situation that they are in they have to wake up every morning they hate it when their alarm goes off and they also really hate the commute to work once they get there their boss is annoying their co-workers are never interesting and they're just SI tired of the 99 to5 grind they go back home it's more traffic then they have to do the chores at home it's a never ending process and while they might know that you have a product that can help them overcome this challenge they don't believe that it can help them specifically so this is their belief through the copyrighting Frameworks that I will be discussing you need to give them this new belief or rather you need to replace their current belief with a new one that make makes it clear that your product can actually help them so this is the sequence of beliefs what needs to happen for the person consuming your content to get to their current beliefs and replace them with new beliefs that serve them but also serve you in the sense that when they have these new beliefs it's obvious that your product your service can help them so think about these sequence of beliefs as you are watching and going through these Frameworks in the description I'll leave a link to a video let's goes a bit deeper into the sequence of beliefs okay let's get right into the copyrighting Frameworks the first one is the AI da framework and you might have heard about this many times before and as I was researching for this video I came this a joke super cheesy why don't copywriters play hide and seek with a or Aid because good luck hiding when it always captures your attention first I know super funny super cheesy anyway so the idea here is that you first capture attention you maintain their interest then you build up their desire and finally you get them to take action so here's an example of a company that uses Ada in their business so there was this hairdressing company called Francesco group and they use this framework to launch their new cellon so so the first thing that they did was they ran an awareness campaign so as you can see awareness and attention are sometimes interchanged so they ran a PR campaign four months prior to launch promoting award stylist qualifications Etc and this was reinforced through ad DM campaign to targeted customer groups This Is How They generated attention or awareness then they build up interest so they followed up on this Direct Mail campaign they offered free consultation or haircut and finish they use research to support that this would work as female s if the offer is compelling so this is the second part of the a formula then they built up desire which is the third part close to the opening of the new salon they in an exclusive local launch event which was advertised through local press and social media they create local Buzz for people wanting an invite and this is key people wanting an invite how do you build Desire by offering something that is exclusive right if it was an invitation only thing not everyone will be able to get in so the people that got in feel lucky the people that don't feel almost jealousy of those that actually got in and then there was the action so they use Clear call to actions on their Facebook site and they use words like call to reserve call to book on their website call in to receive discounts or the offer as local advertising so as you can see this is from a hairdressing company it's something that anyone can use if they want to get more customers so if you're scared of customers then don't use it if you do want more customers something to consider imagine I'm trying to sell a dugat motorcycle and they come up with this copyrighting framework and I say tired of boring rides regular bikes just don't cut it when you're craving real excitement on the road imagine feeling the trash every day but you're stuck with a bike that's all bus no bite it's frustrating right meati it's not just a motorcycle it's your ticket to Trill with it SE design and draw Power every ride is an adventure why settle join theat family and on the road this is how I could use a Pas cooperating framework to sell a doat motorcycle what I'm doing are two things I'm identifying the issues that the reader is going through I'm twisting the knife in a way I'm creating urgency I'm saying you don't want this and all right and up providing a solution which in this case is the product or service that I sell here's an example of a business that uses this framework to provide a complete Business Solution omn science digital thought leadership programming is a solution identifies the problem of being a DOT leader which is that it takes a lot of time to create content and provides their solution so they say why build a thought leadership program so basically there saying that there is value in building a do leadership program but they're also saying that the problem is that it takes a long time in order to build and share unique business insights and then there is their solution you have an idea their team have unique insights about the industry and the way things should be done you spend 30 minute recording videos and interviews and then they take care of the rest that is their is the Bab or before after bridge and over the years I've seen this explained in multiple ways and using multiple names but I think everyone takes this concept and makes it their own so essentially you have the before situation which is this part here I believe one of the best ways I once heard it called was pain Island and then there is Pleasure Island which is the after and what you're doing is building a bridge to allow some want to go from Pain Island and cross over to Pleasure Island through the products or service that you provide that is the essential idea of the before after breach so there was the before you were overworked you were tired you were sleeping in your office you had all the stuff that you had to do your notice board was full of tasks that you couldn't keep up with in any way shape or form and then you found Time Management Solutions you learned how to create systems that helped you go from this before situation and instead found yourself in this after situation where your productivity shut up where you were happy where even plants started growing where everything became organized on your desk and life was good after and just how I found that solution to help me bridge the gap from where I was to where I want it to be I will teach you how to do it yourself and this is essentially the copyrighting framework that is being used in this situation next framework is the fourseas framework and what I like about this is that it really forces me to make things clear I feel that many businesses many marketing agencies try to being too cute and I think being cute when it comes to marketing allten backfires and maybe this isn't the best of examples but I think that it could also show that being cute doesn't always need to the message that you want to share with someone here's an image from a Christmas campaign that the local police force rent and obviously the idea once you look at it for a few seconds is that you can only choose one the problem or the problems that I see is that you can't do both is certain in red which is isn't the first thing for some reason that I notice all I notice is a guy with a bottle of what looks like beer behind a steering wheel and in my head I associate the letters nnk and VN e with the word so it's like I'm thinking drink dry that's the first immediate reaction obviously once you look at it as I said you might or you should see the red text you can't do both Etc but if it's something that I just look at for a few milliseconds for one 2 seconds it's not clear immediately what it is trying to say so I think being cute often backfires it's better to make things simple to ensure that what you are trying to say is what the prospect understands that you are both on the same page and I think a good example is this image right here that I generated through artificial intelligence as I Was preparing for this video so I told I create man image that represents the four C and I gave it the clear concise compelling and credible it is the image that it generated so clear is okay compelling not so much credible no credible and corn s is definitely not the right spelling and in a way it's ironic because I think most most people try to be fancy again try to be cute but they end up with something that is similar to what they intended but not quite there so be simple be clear be concise be credible and be compelling as is the forge copyrighting framework the next one is very straightforward to understand and it is the problem promise proof and proposal the idea here is that you do the following four things number one is that you state a problem the bigger the better and the more relatable to the prospect the better number two you make a promise you tell them I will help you solve this problem number three is proof you tell them I already helped other people solve this particular problem so I can help you number four is the proposal and I can help you solve this problem through my offer so it's very straightforward you have a problem I'll make you a promise here's the proof that I can help you make this promise come true here's how I will do it here's my proposal when you use the four Ps there are some things that you really need to consider and to not fall into these traps number one is ignoring the audience problem when you're starting out in a niche sometimes you don't really know the real pay points of someone you might be addressing effects rather than causes so being very direct being very tough being doing your research and understanding what the real problem is is very important important because it is the first step when using this when using this copyrighting formula number two is over promising you don't want to promise something that you can't deliver on it should be the opposite in fact you under promise and overd deliver or you need to be able to meet the expectations that you promise so don't over promise number three is weak proof you don't want to have proof that doesn't leave the audience wanting to know more in marketing having solid case studies and showing what you've done the results you've brought to other people is a very good way to get other people's business and this is very true in this case your proof needs to be undeniable the more the better and the higher quality the better next one is complicated proposal you want to make it simple you want to ensure that people can really understand what you are offering you don't want them to be confused to get lost in the weeds of what you are offering if you are offering a 10we course you don't have to go into each and every single week and every single detail that will be covered in those weeks after all people want the solution right so tell them what they will get what they will be able to solve and Associate that solution with your product number six in the list of copyrighting Frameworks is the Star Story solution so imagine someone came up with a quote that describes what this framework is all about I think it would be something like this like a mat shower of motivation the Star Story solution framework showers its audios with Sparks of inspiration turning the ordinary pitch into a sky filled with the extraordinary light of possibilities I just invented that or rather I use the ey to invent it but I think it's pretty accurate because you want to spark inspiration and make something extraordinary or turn something ordinary into extraordinary how does that relate to this copyrighting framework this involves having the star of the show it's great if you're going to promote yourself or a client as the person that provides the solution to the problem the people are facing the star has a particular backstory so you need to really dive in you need to really dive into what the star was going through before they had this star status their problems the changes they face and how life basically suck then you going to show how they overcame that sucky life how they started Living a great life through the solution that they found so it is very similar to the before after bridge but here the focus is on a particular person or a business or an entity that is the star of the story for example let's say that we have SRA who couldn't become pregnant she tried everything she traveled to multiple Specialists abroad but it was impossible or so she thought until one day she heard of this remote Village in eastern Asia where people were apparently finding the solution to this hair ability that they were drinking she traveled there even though she was very skeptic about the whole situation on the way she missed her flight her luggage was stolen and she was very close to giving up but she knew that it was her only chance to make it work and she really wanted to get pregnant so she faced the obstacles she braved through them and finally she found herself in eastern Asia she met this special monk who told her about the origins of this potent te he informed her that once she took it there was no turning back but she really wanted to do it she took the team and it felt like nothing had happened so she went back home very disappointed but the month after she realized that something was different and you can keep going with the story right it's a very story based kind of framework to will allow you to create a story and narrative around the main star and tell the story of how this person went from the before to the after State and how you know have the solution to help the reader do the same number seven is the features advantages and benefits so in my early days when I started out as a freelancer I was really atic of features and I Lov it to explore every single thing as a person I'm a very logical person so you tell me okay there's this motorcycle right and go from 0 to 100 in 2.8 seconds it's 120 kg in net weight the rear tire is 190 cm I know it has crash protectors the engine is air cooled I'm just coming up with stop there's an integrated brake light and indicator so these are all features of this motorcycle right as a nerd in the subject I like those features but the problem is that many people are not nerds and that is said in the best possible way they're more interested in the ad advantages and the benefit that something will bring them so they're not really interested in the wheel base of this motorcycle or how heavy it is or anything else in particular they're more interested in the benefits that those features bring them right so this can go from 0 to 102 seconds which means that you'll be sprinting down the road while everyone turns around to look at you as you drive by the daylight is integrated which means that it's more aerodynamic and means that you can also drive faster what I'm doing is taking the features and turning them into benefits this say that I'm selling a course that teaches persuasion skills that is a feature right what are the benefits of that so what are you able to do once you have these skills you'll be able to sell anything to anyone you'll be able to build their relationships you'll be able to have more confidence you'll be able to achieve social so these are kind of okay benefits but nothing to write home about we can also go one level deeper so I can say the following instead of sell anything to anyone I can say you'll be able to connect with everyone with specific people on a deeper level and build loyal customers is one thing I can say instead of saying you can build better relationships I can say you'll have relationships built on trust and emotions so people will always believe what you say instead of saying have more confidence or achieve social influence I can say you'll be able to succeed in any social situations you previously failed while at the same time understanding group dynamics so this is one level deeper obviously depending on the product that you're selling you can keep going even deeper here's a few examples of specific Fab copyrighting framework in action in this case this for a children's schol in brand so the features are organically grown cotton without bleach and non-toxic printing the advantage is that it's a good fit it's seamless it's hypoallergenic and it's suitable for repeated washing so good advantages that the features bring but the benefits are that it's durable it's high quality and it's sare resistant I would even go with level deeper if I were doing this in real life so why is this a good thing so it so this means that you won't have to keep buying new and new clothes every single year high quality means that your child won't get any resists or anything that they could be allergic to another example software application so here is a FB statement for newly developed software features application allows team members to communicate Vex messages video calling or voice recordings and integration with other applications as possible the advantage is that it is safe to use accessible and easy to update benefits stream communication and error proof I feel this is way way too superficial what does better communication streamline communication give you what does error proofing give you so streamline communication everyone on your team will be happy there will be no workplace disagreements people will get on board easier the work will get done on time every time and the Ser approve so there will be no mistakes client won't be disappointed your company will never lose money so I feel that this can go much deeper than does when it comes to benefits here in this final part I'm going to speak about how to avoid common mistakes that people make when it comes to using copyrighting Frameworks so by not falling into these traps you'll be able to really connect to your audience and have a better message overall number one over complicating the message we've already spoken about this keep things simple more complicated Things Are the more words you need to use to explain a simple concept the higher the chances that someone will just tune out or get you wrong not something that you want number two is ignoring your audience knowledge level if you assume that they know too much you'll come up with a message that is too complicated if you assume that they know too little you'll be speaking in a language that dating is not for them so never assume know your audience and use that knowledge to create the right words to use the right framework to address your audience number three is overhyping your products or Solutions in a world where everyone is shouting louder it's difficult to shout even louder for you to stand out instead having the right marketing and the right product that actually delivers on your promises is the key to long-term success number four is forgetting to guide the reader many of these Frameworks have the call to action at the end which is the action the purchase whatever you want the reader to do next next however this should be something that happens by default that you do automatically as a marketer you always want to guide people to the next step if someone is still at the beginner stage your job is tell them about the problem and the consequences of not dealing with that problem they already at the stage your job is to tell them about your product and how it can help them overcome that problem if they already know about your product and they also know about competitors products your job is to tell them about how your product is superior to that and what it will help them do you're always guing someone from one stage to the next and finally we have lack of consistency when you use any of these copyrighting Frameworks you need to be consistent in your message ideal should have one big idea and everything else should be there to support that main idea you don't want to jump from one team to another to another because you lose people be consistent and everything you create will be towards guiding read there to that next stage as we discussed use these copyrighting Frameworks see which ones apply to you in your situation or to your client situation and see how you can tie in your product and service to what your audience really needs through these copyrighting Frameworks you have a proven solution to successfully getting your message out there so use them learn from them and always strive to become better at the content that you create if you found this video useful hit the like And subscribe button and I'll see you in the next video by the way have you downloaded my get started as a freelancer checklist the link is in the description and it will help you have a proven framework to get started in this career so check it out if you haven't I'll speak to you soon