Digital Billboard Brand Marketing Strategy - Fuel Your Brand! | Marketing 360
Fuel your brand and grow your business by following this brand marketing strategy and leveraging digital online & offline billboards!
Imagine if you lived in Phoenix and saw this chiropractic brand in all these digital places month over month?
- Digital Billboards around town (image ad) - https://m360.us/75c9
- YouTube before you watched videos (bumper ad) - https://m360.us/b002
- Instagram as you scrolled your feed (image or video ad) - https://m360.us/d88f
- Facebook as you kept up-to-date with family and friends (image or video ad) - https://m360.us/9759a
Would you not consider them the best chiropractor in Phoenix?
Would you not think of them first when you or anybody you know needed a chiropractor?
Of course you would! So would everybody else! That's the power of investing in your brand.
This drives up search volume for your brand! The cost of your "business name" as a keyword on Google is significantly cheaper then the cost of say "phoenix chiropractors". Plus, it's much more convertible! That means more leads at a lower cost. More new customers at a lower cost. It's a no brainer.
Plus,
You don't have to call people that convert off your brand in 5 minutes or you lose the lead
You don't have to cut your price to beat competitors
You don't have to spend excess time trying to "sell them on why you're the best" choice
The list goes on!
The bottom line is, to truly increase the value of your company and grow you business you MUST invest in your brand and create "increased search" for your brand name.
Focus your SEO budget on high cost keywords and spend all your ad budget on BRAND!
If you do this, you will see a huge increase in brand search via organic and paid. That brand search ad should be a broad match of your business name so you can control the ad copy, landing page, ad extensions and more when somebody searches your brand name. If you invest in brand, you'll see performance from your brand search ad increase month over month.
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