Customer Lifetime Value - Your Most Important Key Performance Indicator

Resources mentioned in video: #1 - Dot Com Secrets Book Free Offer - http://milesbeckler.com/free-book #2 - Clickfunnels - http://milesbeckler.com/funnels The concept behind the lifetime value of your customers is an incredibly important one to understand. Most marketers who fail, give up or simply don't earn enough to live a truly comfortable living with an online business do not fully understand this concept of the power of this concept. You see, in the previous videos on this channel (up until the publish date of this video) we have covered the first step and maybe 2nd step in the funnel process. The goal has been to help you understand how you can grow a targeted list of email subscribers quickly through paid traffic, while re-couping the investment in paid traffic as quickly as possible. Stated another way... Create a funnel that generates enough initial sales and revenue to pay for all of the traffic, leaving you with 'free leads' and 100% of your marketing budget in tact. The next step is to get cashflow positive on your initial marketing and at that point, you are able to increase your marketing budget based on your profits and generate even more leads, revenue, which you can then again increase your marketing budget. Great... Right? But when do you actually 'take out profits' from the business? Brilliant question and that is exactly what we cover in this video. Your personal profits come from the back-end of your funnel. From the higher dollar products, courses, services and events that can generate hundreds to thousands or even tens of thousands of dollars in revenue per sale. You stack your marketing funnels on top of eachother (with clickfunnels and email autoresponders) so people are able to go from finding you on your ads, to ascending through your product offerings. You get to stay focused on driving traffic to the front of your funnel and taking care of the customers who purchase on the back of your funnel and that, my friend, is how i