Copy Taylor Swift's epic LAUNCH FORMULA ๐๐ปโ โ
If anyone knows how to execute an epic launch and create a fanbase of loyal A.F. followers, it's Tay Tay - am I right? โ
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Here's her genius launch strategy...โ
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1๏ธโฃ Prime Your Audienceโ
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The first thing Taylor Swift does is release brand new tracks at MIDNIGHT. โ
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This is something I like to call "priming"...โ
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She's giving out FREE high-value content that her audience will love...โ
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But most importantly, she's keeping herself front and center in their minds and getting them super excited about her "big ticket" launch...โ
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...HER TOUR. โ
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2๏ธโฃ Get Them To Make Micro-Commitment(s) โ
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So she releases a few new tracks to generate excitement and buzz...โ
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But she doesn't *just* release them. โ
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Oh no - she releases them at MIDNIGHT. And this is not accidental...โ
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Waiting up until midnight to get these new releases creates a major sense of LOYALTY among her audience.โ
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This is called making a "micro-commitment". โ
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A small, somewhat easy, step you can ask your audience to make that will ultimately make them even more committed to your brand. โ
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3๏ธโฃ Launch Timeโ
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And all of this is really just a genius marketing strategy that Taylor is using to get her audience more and more excited about...โ
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BUYING A TICKET FOR HER TOUR. ๐๏ธโ
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๐ค๐ป๐ค๐ป๐ค๐ปโ
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Genius, right?!โ
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So the next time you have a launch coming up, ask yourself how you can prime your audience and get them to make a micro-commitment (or two) BEFORE your launch date. โ
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โก๏ธ If you want to learn more in-depth marketing tools, frameworks, and strategies needed to create an EPIC BRAND... then I have something big coming up real soon ๐ฉ๏ธ๐ฉ๏ธ๐ฉ๏ธโ
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Any guesses?! โฌ
Watch on YouTube โ
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