Automation & Paid Search - How to Adapt & Prosper with Frederick Vallaeys

Our host Loren Baker talks with the Co-Founding CEO of Optmyzer, Frederick Vallaeys. He is also a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. As one of Google’s first 500 employees, he quickly established a reputation as a pioneer in PPC Marketing and as the company’s first AdWords Evangelist. In this episode, Frederick shares his experience in working at Google, to his insights about the PPC space and the trend that are growing. He’ll talk about Optmyzer, how they won the US Search Award, how Automation and paid search works, and the secret to winning the Search Award. If this episode is giving you valuable insights on how you can grow in PPC Marketing and get positive results in e-commerce, make sure to subscribe so that you won’t miss any episode. Leave a five star rating, review and share to help more entrepreneurs grow their business. 0:00 : Introduction 3:15 : How the Search Awards affected Optmyzer 4:58 : Frederick’s Background before Optmyzer 7:39 : Working at Google 9:00 : PPC Advertising, Affiliates, and Google Ads 13:16 : How automation works within Google Ads 15:00 : What Optimizers should reformulate 15:29 : Importance of sharing information for machine learning 16:05 : Conversion tracking and Automation 17:25 : Similar trends across platforms in terms of Facebook 20:00 : The trends that are growing on the PPC side that people should pay attention to 22:45 : Smart Shopping and Smart Campaigns 25:03 : How to get tremendous results in e-commerce 25:30 : The Search Awards 27:45 : How the Search Award helped Optmyzer’s clients 29:51 : How to win the Search Awards Loren Baker is the founder of Search Engine Journal. - Twitter : https://twitter.com/lorenbaker - LinkedIn : https://www.linkedin.com/in/lorenbaker/ Enjoyed this video? Make sure to subscribe to our YouTube channel here : https://www.youtube.com/user/searchenginejournal Looking to keep up with what current and effective in Digital Marketin