Ahead of the Game Podcast Episode 5: The State of eCommerce Today | Digital Marketing Institute

On this episode of the 'Ahead of the Game' podcast, we take an in-depth look at what works, and what drives success in eCommerce today. Will chats with veteran marketer and DMI expert, Cathal Melinn. Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & #eCommerce specialist with over 15 years’ experience. Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced. Step up your game and inspire those around you to maximize their potential too. If you are interested in hearing more, listen and follow us on Spotify: https://spoti.fi/3puupGw Are you interested in becoming a DMI Member? Check out the link for more info: https://bit.ly/2M53Ny3 Introduction 00:00 What are the big talking points in e-commerce? 1:20 Does e-commerce work differently in China? 3:47 Has the Chinese use of We Chat affect their e-commerce in a positive way? 6:50 What marketing works best for e-commerce? 9:22 Can any brand use affiliate marketing? 15:42 Is PPC a danger? 18:25 How important is the marketing funnel? 19:55 How has Shopify changed the e-commerce landscape? 22:45 How has Amazon Marketplace distributed e-commerce? 25:40 How are e-commerce shops still delivering an experience? 29:31 Do you think loyalty purchase is easier or harder to drive online? 33:20 Why do some big brands struggle with e-commerce? 36:00 What advice would you have for someone looking to improve their e-commerce? 38:50 Can content marketing help with e-commerce? 44:44 About the Digital Marketing Institute The global standard in digital marketing certification! The Digital Marketing Insti