5 Reasons Why Digital TV Works So Well

Marketing 360 · Beginner ·📰 AI News & Updates ·4y ago
Get started running digital TV ads - https://www.marketing360.com/ Digital TV works really well if done right. Drives up your brand search, builds trust, builds awareness, etc. (also known as OTT - Over the Top (OTT) services refer to any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through the internet. Your #1 keyword is your brand name. TV drives up brand search greatly! Digital TV ads run across streaming devices such as Ruku TV, Amazon Fire Stick, Apple TV, Hulu, Sling, X-Box and many more. Let’s break down 5 reasons why it works so great - 1 - Advanced targeting - zip codes, interests, audiences, radius 2 - Can target connected TVs and non-skippable ads - ensures people hear your full message and story. 3 - Higher quality advertising compared to other mediums - Google text ads only text, Banner ads are static, video ads are often on mute, TV ads have visual movement, audio and are 30 seconds long! 4 - Build trust and awareness - make all your other marketing channels better. 5 - Very cost-effective. Can get 1,000 views at a much lower cost than 1,000 clicks on Google. Google clicks are as much as $10-$100. So 1,000 clicks would be 10K+! Whereas 1,000 views of your TV ad would be more like less than $100! Bonus - Tell a really strong story inside 30 seconds. What you do, why you do it, what makes you different, why choose you. Become the Nike of your hometown! Need help? Give us a call. We can do it all from creating the commercial to running the ads and beyond. --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016, 2017, and 2018! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: http
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