33 saves and a VP in the comments from one LinkedIn post

Brandjacking is when you take a well-known brand's decision, campaign, or mistake and use it as the frame for your own expertise. You're not reporting on the brand. You're borrowing their name recognition and redirecting attention toward your insight. One client used Heinz dropping their logo to make a point about creative consistency in paid social, pulling 9,000 impressions and 33 saves. Another used Liquid Death and got the VP of creative showing up in the comments. Here's exactly how it works and why it drives outsized engagement on LinkedIn.