📰 Convert Blog

In 2026, easy access to experimentation tools has lowered the barrier to running A/B tests. Execution is now really cheap, and AI can now generate ideas, build

The A/B testing and experimentation space looks very different today than it did 5–10 years ago. Private equity firms are consolidating independent tools, tech

Interview with Pieter Boonstra There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the nois

Part of the Small Models series: This article explores one way to interact with the Convert MCP server. It’s an advanced use case for those who want to experime

If you’re running A/B tests in 2026, you’re part of a pretty exclusive club. Less than 0.2% of all websites even experiment at all. But among the sites that do

Interview with Matthew Bass There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise t

How to navigate the new rules as a CRO specialist If you’ve been running Meta ads lately and felt like something shifted—like your targeting suddenly matters le

Over the past few years, the CRO and analytics space has become more powerful and more fragmented than ever. Teams now have access to more tools, more data, and