Your Favorite Brand? Whatever Google or Amazon Says
Skills:
AI Marketing60%
Winner: Food videos. BuzzFeed's Tasty is one of Facebook's most popular pages, and Chinese toddler Xiaoman scored major ad deals by eating on camera.
Loser: Brands as the percentage of consumers who can name a favorite brand declines.
Plus, Scott's advice on how to find a mate.
(0:13) “How Food Brand Tasty Is A Template For BuzzFeed’s Vertical Expansion,” Digiday, May 2017. http://bit.ly/2q1ovTn
(0:17) “Facebook Statistics - Media,” socialbakers, June 2017. http://bit.ly/2lPzFXX
(0:27)“Food Brands Seek Taste of Social Success,” L2 Inc., March 2017. http://bit.ly/2tpvNAZ
(0:35) “How a Toddler Who Loves Eating Transfixed China,” The Wall Street Journal, May 2017. http://on.wsj.com/2qaR6kf
(0:35) Miaopai, June 2017.
(0:44) YouGov & Time Inc., April 2015.
(1:01) L2 Inc. Digital IQ Index: Personal Care, October 2016. http://bit.ly/2pYxdgZ
(1:06) “50 Most Important Marketing Charts for 2017,” Percolate, 2016. http://bit.ly/2qYiEuL
(1:25) “Super Cities,” Knight Frank, 2016. http://bit.ly/1ODJv6d
(1:42) “The 20 Most Populated U.S. Cities Where Women Outnumber Men,” Equinox, October 2016. http://bit.ly/2u1ZBRT
(1:42) “U.S. and World Population Clock,” United States Census Bureau, June 2016. http://bit.ly/1mULN4x
Episode 131
Watch on YouTube ↗
(saves to browser)
Sign in to unlock AI tutor explanation · ⚡30
Playlist
Uploads from Gartner for Marketing · Gartner for Marketing · 0 of 60
← Previous
Next →
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
L2 Digital IQ Index: Travel
Gartner for Marketing
L2 Prestige 100: Facebook IQ
Gartner for Marketing
Prestige 100®: China
Gartner for Marketing
Digital IQ®: Fashion
Gartner for Marketing
L2 Case Study: Google+
Gartner for Marketing
Facebook's: People Talking About This
Gartner for Marketing
The Eight Most Innovative Digital Programs in Prestige: #1 Burberry
Gartner for Marketing
The Eight Most Innovative Digital Programs in Prestige: #2 Lancome
Gartner for Marketing
The Eight Most Innovative Digital Programs in Prestige: #3 Oscar de La Renta
Gartner for Marketing
The Eight Most Innovative Digital Programs in Prestige: #4 Estée Lauder Companies
Gartner for Marketing
The Eight Most Innovative Digital Programs in Prestige: #5 Dior
Gartner for Marketing
The Eight Most Innovative Digital Programs in Prestige: #6 Sephora
Gartner for Marketing
The Eight Most Innovative Digital Programs in Prestige: #7 Benefit Cosmetics
Gartner for Marketing
The Eight Most Innovative Digital Programs in Prestige: #8 Kate Spade
Gartner for Marketing
L2 2011: The Year in Digital
Gartner for Marketing
European Speciality Retail
Gartner for Marketing
5 Digital Predictions for 2012
Gartner for Marketing
The New Epicenter of Value
Gartner for Marketing
Pinterest
Gartner for Marketing
Digital IQ Index: Hotels
Gartner for Marketing
L2 Predictions: Amazon
Gartner for Marketing
L2 Facebook IQ Index 2012 - Ranking 100 Luxury & Prestige Brands on the Facebook Platform
Gartner for Marketing
Digital IQ: Fragrance- Benchmarking the Digital Competence of 63 Prestige Fragrance Brands
Gartner for Marketing
Digital IQ Index®: Magazines 2012
Gartner for Marketing
Digital IQ Index®: Specialty Retail 2012
Gartner for Marketing
Digital IQ Index®: Sportswear 2012
Gartner for Marketing
Digital IQ Index®: Fashion 2012
Gartner for Marketing
2012 Digital IQ Index®: China
Gartner for Marketing
2013 Digital IQ Index: Spirits
Gartner for Marketing
2013 Digital IQ Index®: Hotels
Gartner for Marketing
2013 Intelligence Report: Mobile
Gartner for Marketing
2013 Digital IQ Index®: Hair Care & Color
Gartner for Marketing
2013 Digital IQ Index®: Beer
Gartner for Marketing
Intelligence Report: Tablets, "The New Purchase Path: Swipe, Tap, Own"
Gartner for Marketing
Digital IQ Index®: Japan 2013
Gartner for Marketing
Digital IQ Index®: Korea 2013
Gartner for Marketing
Intelligence Report - Multichannel Retail 2013
Gartner for Marketing
Digital IQ Index®: Specialty Retail 2013
Gartner for Marketing
Digital IQ Index®: Department Stores 2013
Gartner for Marketing
Intelligence Report: Social Platforms 2013
Gartner for Marketing
Digital IQ Index®: Russia | Prestige 2013
Gartner for Marketing
Digital IQ Index®: Brazil | Prestige
Gartner for Marketing
Amazing Amazon Facts!
Gartner for Marketing
Digital IQ Index®: Sportswear 2014
Gartner for Marketing
Digital IQ Index®: Fashion 2013
Gartner for Marketing
Digital IQ Index®: Beauty 2013
Gartner for Marketing
Digital IQ Index®: Home Care 2013
Gartner for Marketing
Digital IQ Index®: Watches & Jewelry 2013
Gartner for Marketing
Digital IQ Index®: Hotels | Economy, Midscale, Upper Midscale, Upscale
Gartner for Marketing
Intelligence Report - Omnichannel Canada
Gartner for Marketing
Scott Galloway: The Ebola Effect
Gartner for Marketing
Scott Galloway: Whole Foods Invests in Tech
Gartner for Marketing
Scott Galloway: Taylor Swift's Omnichannel Skills
Gartner for Marketing
Scott Galloway: Awkward Prom Date
Gartner for Marketing
Scott Galloway: Amazon's Achilles Heel
Gartner for Marketing
Intelligence Report: Wearables 2014
Gartner for Marketing
Flash of Genius China Beauty Pricing Disparity Across Chinas E Tailers
Gartner for Marketing
Flash of Genius China Beauty Best Mini Movie Campaigns
Gartner for Marketing
Flash of Genius China Beauty Tmall Best Practices
Gartner for Marketing
Intelligence Report Social Platforms 2013
Gartner for Marketing
More on: AI Marketing
View skill →
Related AI Lessons
⚡
⚡
⚡
⚡
I Thought AI Was Overhyped… Until It Changed How I Work Forever
Medium · AI
Big Tech firms are accelerating AI investments and integration, while regulators and companies focus on safety and responsible adoption.
Dev.to AI
\The Vibe Coding Reckoning: What Leaders Need to Know Before It’s Too Late
Medium · AI
Microsoft Just Triggered China’s Rise as an AI Hegemon
Medium · AI
🎓
Tutor Explanation
DeepCamp AI