Why Intent & Design Is Important in Digital PR

Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in here career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That’s when she realized there was a need for creative content in SEO and link building strategies. In this episode, Giselle shares her creative process for building a successful link building campaign utilizing design and ways to bridge the gap between SEO and PR. If you felt that this show provided you the tools to improve your SEO and brand awareness, make sure to subscribe! Stay tuned to more episodes, and don’t forget to leave a rating, review, and share the good news with your colleagues to help them grow their business! 00:00 Intro 01:02 Who is Gisele Navarro? 03:40 What got Gisele into Link Building during the infancy of the internet? 08:15 The big gap between SEO and PR 13:57 The way Gisele and her team worked with PR teams 21:10 The process of how a campaign is started 25:19 What the travel club publishers loved talking about 30:43 How Gisele created her craft through inspirations 34:40 Does Gisele use Ahrefs? 35:56 What other inspiration did Gisele brought to NeoMam? 44:07 Why Gisele is motivated to share other people’s work 53:25 What was it like living in England? 56:32 Outro Loren Baker is the founder of Search Engine Journal. - Twitter : https://twitter.com/lorenbaker - LinkedIn : https://www.linkedin.com/in/lorenbaker/ Enjoyed this video? Make sure to subscribe to our YouTube channel here : https://www.youtube.com/user/searchenginejournal Looking to keep up with what current and effective in Digital Marketing today, check out https://www.searchenginejournal.com for everything you need to keep up with the Digital Marketing space and improve your skills as an internet marketer.