Why Data Analytics Matters

In today’s business environment, data is no longer just an operational byproduct; it is a critical resource for shaping competitive advantage, innovation, and resilience. As organizations continue their digital transformation journeys, managers are increasingly expected to understand not only what data is available, but how it creates value, informs strategy, and accelerates decision-making. This course is designed to equip managers with the essential frameworks, case studies, and applied activities that demonstrate how analytics, artificial intelligence, and large language models are being i…