While AI agents are starting to choose what customers see, trust, and buy.

In this episode, Richard Conway, CEO at The Optimisers, breaks down what’s really happening with AI search, zero-click traffic, and agentic commerce, and why the old SEO playbook is slowly dying. We talk about: - Why websites may matter less in the future - What makes brands show up inside ChatGPT and LLMs - How trust and structured data impact visibility - Why is traffic dropping, but sales are not - What smart agencies are doing with AI right now If you run a business, agency, or marketing team, this episode will change how you think about search. 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./