What Should Publishers Do About Google Passage Ranking?

Bartosz then asks if we need to do anything specific in response to this new algorithm. Splitt shakes his head, indicating no. “No. That’s a change that is pretty much purely internal and there is nothing that you need to do, you don’t need to make any changes to your website, you don’t need to make changes to any of your pages, to any of your articles or to your markup. There is no special special thing that you need to do. It’s just us getting better at more granularly understanding the content of a page, and being able to score different parts of a page independently.” Bartosz then asks if tightening up the use of heading elements in order to better communicate what the different sections of a page are about will help or if Google will understand the content regardless of the markup. Splitt answered: “It’s pretty much that. With any kind of content some semantic and some structure in your content so that it’s easier for automated systems to understand the structure and the kind of like, the bits and pieces of your content. But even if you would not do that we would still be able to say like… this part of the page is relevant to this query where this other piece of your page is not as relevant to this query.” See the full interview with Martin Splitt discussing everything about Google Passages : https://www.youtube.com/watch?v=p8U4F-Gngy4 Enjoyed this video? Make sure to subscribe to our YouTube channel here : https://www.youtube.com/user/searchenginejournal Looking to keep up with what current and effective in Digital Marketing today, check out https://www.searchenginejournal.com for everything you need to keep up with the Digital Marketing space and improve your skills as an internet marketer.