What is SEO? | Digital Marketing Institute

What is SEO and how does it work? Maybe you’ve heard that SEO can help drive traffic to your website and get you higher rankings, but you aren’t really sure how it works or what areas to focus on? From SEO on search engines, SEO for Youtube , SEO backlinks and much more it can be overwhelming. Well, you’ve come to the right place. Read on to find out what every digital marketer should know about SEO as we break down the basics. Defining Search Engine Optimization (SEO) Let’s start by asking an obvious question: what exactly is SEO? Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it. - Good SEO involves many different activities, such as: - Identifying relevant keywords with good search traffic potential - Creating high-quality, useful content and optimizing it for search engines and for users - Including relevant links from high-quality sites - Measuring the results These days, SEO is considered an essential marketing activity. 00:00 : What is Seach Engine Optimization? 00:30 : What is the difference between paid vs organic search? 02:48 : PPC CPC 03:11 : Similarities --------------- More SEO Content --------------- SEO Keyword Research Toolkit: https://digitalmarketinginstitute.com/resources/toolkits/seo-keyword-research-toolkit What is SEO and how does it work: https://digitalmarketinginstitute.com/blog/what-is-seo --------------- Online Search Marketing Course ( Professional Diploma) --------------- Learn everything SEO with our new Online Search Marketing Course delivered by SEO expert Neil Patel. Enrol today; https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-search-marketing --------------- About the Digital Marketing Institute --------------- The global standard in