What are the key concepts of customer experience? | Digital Marketing Institute
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What are the key concepts of customer experience?
Customer experience is something every organization manages, whether intentionally or not. There are no hard and fast rules about what you must do. It’s about understanding that a number of interconnected processes, tools, and responsibilities must combine to deliver an overall excellent experience.
Organizations that create exceptional customer experiences know that managing experience is an ongoing process and more a mind-set for the entire organization than just the responsibility of a couple of employees.
CX management involves:
Managing customer expectations
Adopting a continual CX mind-set
Increasing awareness of your brand or product
Defending yourself against decreasing margins or a race to the bottom
Increasing customer retention and loyalty
00:00 : #CX concepts
00:40 : Elements of CX
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