Visualize & Optimize Your Marketing Spend

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Visualize & Optimize Your Marketing Spend

Coursera · Beginner ·📊 Data Analytics & Business Intelligence ·3mo ago

Key Takeaways

Visualizes and optimizes marketing spend using data analytics and executive-ready dashboards

Original Description

Make your marketing data work harder for you. In this course, you’ll learn how to turn scattered campaign reports into clear, executive-ready dashboards and use them to drive smarter budget decisions. Explore how to integrate data sources, interpret performance trends, and reallocate spend for maximum ROI. By the end, you’ll think—and act—like a data-savvy marketer who knows how to tell the story behind every dollar.
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