User Segmentation, Experimentation, and Retention Analytics

You'll learn to analyze user behavior through advanced segmentation and retention techniques that directly impact business decisions. By completing this course, you'll gain the expertise to identify distinct user groups using clustering algorithms, design statistically valid A/B tests, and calculate retention metrics that guide product strategy. You'll benefit professionally by developing skills that make you invaluable to product teams and growth organizations. What makes this unique is the integration of unsupervised learning, experimental design, and survival analysis - combining technica…