Things I Learned from Sales Teams that Every SEO Should Know [MozCon 2022] — Petra Kis-Herczegh

𝗠𝗼𝘇𝗖𝗼𝗻 𝟮𝟬𝟮𝟯 - Video bundle available now! https://mz.cm/47aJioh 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: Whether you're trying to build a business case or get buy-in for your SEO project, some of the core challenges will come down to the same thing: How well can you sell it? As SEOs, we often forget that, even though we spend our day-to-day analyzing data and optimizing content and websites for bots, at the end of the day, we are working with human beings — and some of those people have decision-making power over what we can and can't achieve in our roles. This is where learning a good set of sales skills becomes crucial. In this talk, Petra will explore some of the key skills and methods sales teams use, and how you can apply these to your SEO work. 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗖𝗲𝗻𝘁𝗲𝗿: https://mz.cm/3DvB1hm 𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗯𝘆 𝗣𝗲𝘁𝗿𝗮 𝗞𝗶𝘀-𝗛𝗲𝗿𝗰𝘇𝗲𝗴𝗵 👉 Whiteboard Friday Episodes by Petra Kis-Herczegh https://mz.cm/3YCNTeg 👉 Blog Posts by Petra Kis-Herczegh https://mz.cm/3cKT8WS 𝗠𝗼𝗿𝗲 𝗼𝗻 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗕𝘂𝘆-𝗶𝗻 Practical Tips for Presenting SEO Projects to Executives — Whiteboard Friday https://mz.cm/3DvB2BW How to Get Buy-In for Your SEO Projects — Whiteboard Friday https://mz.cm/3rUPnSE 𝗙𝗼𝗹𝗹𝗼𝘄 𝗣𝗲𝘁𝗿𝗮 LinkedIn https://mz.cm/3DvB2lq Twitter https://mz.cm/3Kfwt26 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗦𝗘𝗢 Instagram https://mz.cm/43FHLnC Twitter https://mz.cm/3CgyuXK LinkedIn https://mz.cm/3oOnqxJ