The Yoast SEO graph | Structured data for beginners

In this video, we'll zoom into our unique approach to structured data. We'll tell you why search engines love the Yoast SEO graph and how it can elevate your site’s appearance in the search results. The video is part of the free online Structured data for beginners training course by Yoast SEO academy. Check out the full course (which includes reading materials and quizzes) at https://yoa.st/47a. ► About this video After watching this video, you'll: - understand the basics of how we have defined schema within Yoast SEO; - understand the basics of what the Yoast graph is and does. 👍Did you enjoy this video? Don’t forget to click the like button! #StructuredData #YoastSEOacademy #OnlineTraining ► Items discussed in this video 0:00 - Introduction 0:51 - Schema markup 1:30 - The Yoast approach to implementing schema: tying pieces of schema together into a structured graph 2:27 - What does the Yoast SEO graph look like in the rich results testing tool? 3:20 - What do you have to do yourself? 3:57 - Knowledge Graph & Schema.org settings in Yoast SEO 4.21 - Knowledge panels 4:40 - Schema settings for posts and pages in Yoast SEO 5:20 - Yoast structured data blocks ► What should you watch next? Do you want to know more about the Yoast How-to structured data block? Check out this video: https://youtu.be/lB5ovRRvnAg Or watch one of our videos about: ‣ The Yoast FAQ structured data block: https://youtu.be/y8WwW44L1Qk ‣ Structured data and Yoast add-ons: https://youtu.be/zLS3PHgKlwI ► About the Structured data for beginners training In this course, you’ll learn the basics of structured data. It’s a beginner’s training, so don’t worry, you don’t have to know how to code to follow it. First, we’ll give you the foundational knowledge you need to get started. Then, we’ll show you how easy it is to add structured data to your site with Yoast SEO. After the free Structured data for beginners training, you’ll know: - why you need structured data to improve the search appearanc