The Roar You Hear… Is Actually Trademarked 🦁 #shorts

Did you know the MGM lions roar was trademarked The specific audio of Leo the lion roaring is a registered trademark MGM legally protects the sound just as they protect the visual logo This matters because sound trademarks are rarer and harder to defend than visual ones The lesson sensory branding extends beyond sightMGM recognized that their logos impact came from the combination of visual and audio The roar triggers recognition even when you cant see the screen Great entertainment brands often have signature sounds think of Netflixs ta dum or THXs deep note Sound creates emotional immediacy …