The Member Showcase with Ewoudt Cloete | Digital Marketing Institute

DMI presents 'The Member Showcase' Share Your Voice. Tell Your Story. Make an Impact. The Digital Marketing Institute speaks to DMI Member Ewoudt Cloete. Ewoudt is a DMI POWER Member who is in the midst of making the transition from a 10+years career on the agency side of digital marketing to the corporate world. In today's showcase, we talk about personal journeys, marketing psychology principles, and the digital marketing landscape in South Africa. We have an interesting chat about the art of data capture and how we can optimize our use of data in an immersive and powerful way to better understand our customer and their behavior. Moreover, we discuss the importance of finding the balance between the science of data and the emotion/personalization required to finesse your digital strategy. Ewoudt walks us through some of the stand-out moments in his career and the pleasure he gets from leading his team, collaboratively. As a leader you need to create opportunities to share ideas, to provide opportunities for team members to grow, upskill, and even making mistakes. Ewoudt also gives some great advice to those that categorize themselves as 'perfectionists', about establish a few parameters, to be consistently good. Ewoudt talks to us about carving out a successful career, standing up for your own agenda, and be brave to take on new opportunities for exposure. This Member Showcase Series is where DMI Members get to #ShowcaseYou and connect with your membership community, your peers, your clients, and/or prospective employers. Showcase your knowledge, skills, acumen, and personality in a meaningful and authentic way. Stand Out. Stay Ahead. Be Ahead of the Game. If you would like to feature in DMI's Member Showcase, email us: membership@digitalmarketinginstitute.com Step up your game and inspire those around you to maximize their potential too. Introduction 00:00 Tell us about your career and background 1:15 Why did digital marketing appeal to you? 2:40