The latest AI Max updates with ⁨@adriaan-dekker

We invited Adriaan Dekker (Owner, Dertien11) to sit down with our Search product marketing team to review the latest AI Max updates. It was a great conversation, with a lot of questions – why were certain decisions made and what can marketers expect next. Here’s the latest AI Max updates: → We’ve announced 𝗔𝗜 𝗕𝗿𝗶𝗲𝗳 to let you use your own words to give Google AI insight into your brand guidelines, what you want your messages to say, and who you want to reach. Why? To give you more control on how AI steers your campaigns and drive better results. → We’ve launched 𝘁𝗲𝘅𝘁 𝗱𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿𝘀 for Search Ads, ensuring legally required text always shows in your ads. Why? So advertisers in sensitive verticals can take advantage of our best AI models, all while meeting legal requirements. → We’ve introduced 𝗔𝗜 𝗠𝗮𝘅 𝗳𝗼𝗿 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, leveraging Google AI to enable retail text ads and creative automation with inventory context from your Merchant Center. Why? To help retailers using Shopping campaigns to future-proof their strategy in the new era of Search. Watch the video below for Adriaan’s tips on how to get started and go to his page for his POV on these new features. Learn more about the updates here: https://goo.gle/4tI3oQN Check out Adriaan’s POV here: https://goo.gle/4tO0gmQ