The importance of SEO objectives | Digital Marketing Institute

Setting SEO objectives Setting SEO objectives is a vital part of any SEO strategy. It is important to set SEO objectives – and to align them with your overall business objectives – because: - They encourage buy-in from key stakeholders. - They help you to formulate your SEO strategy. - They ensure goals are met. What should you measure? While it can feel like a laborious task to set objectives, measuring them can really help you make progress with your SEO in the long term. So what types of things should you measure? Consider measuring: - Keywords - Traffic - Market share - Brand awareness - Lead generation - Reputation - E-commerce Examples of SEO objectives Here are three examples of SEO objectives that can be used as a guide to setting relevant objectives for your own business or website: "Move 50% of our top 20 keywords onto the first page of Google within nine months." This objective focuses on keyword ranking. "Improve our year-on-year organic traffic by 20% in quarter three and 25% in quarter four." This objective focuses on increasing organic website traffic. "Grow our #SEO market share from 3% to 5% in the next financial year." This objective focuses on growing market share. Looking to learn more about SEO?: https://bit.ly/2L0RuT8 00:00 : Types of SEO Objectives 02:26 : What should you measure? About the Digital Marketing Institute The global standard in digital marketing certification! The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career. Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact. Why choose Digital Marketing Institute? DMI is the proven global standard for digital marketing certification. We operate in 100+ count