The Discomfort Zone | Farrah Storr | Talks at Google

Farrah Storr, editor-in-chief of Cosmopolitan UK, joined us in London to discuss how discomfort is, in fact, the secret sauce to success. Her book 'The Discomfort Zone' looks at how some of history’s greatest successes have only come about through individuals stepping into their discomfort zones time and again. **About The Book** We live in a world that shrinks from discomfort. We inhabit a culture where children are routinely protected from struggle and failure, a time when our academic institutions incubate students from challenging ideas, and where we bubble wrap ourselves in an online world where we need only ever bump up against the opinions and world views that sit ‘comfortably’ with our own. But the cost of this ‘comfortable’ world is devastating, Farrah argues – killing creativity, deadening ambition and meaning a whole generation are stifled by fear. In her book, Farrah examines how discomfort – the very thing modern culture teaches us to shirk from – is, in fact, the secret sauce to success. Part memoir, part practical self-help guide The Discomfort Zone looks at how some of history’s greatest successes have only come about through individuals stepping into their discomfort zones time and again. The book arms readers with numerous practical exercises and examples as well as a revolutionary new formula The BMD Method – which allows anyone to face the things that scare them most, with minimal stress. Storr calls this method like ‘HIIT training for your life’ – a simple, tough but highly effective formula that means anyone can charge into challenge with confidence. Get the book: https://goo.gl/NRq3nx Moderated by Laurian Clemence.