The 2026 Tech Stack All Top Agents Must Be Using

Byron Lazine · Intermediate ·⚡ Algorithms & Data Structures ·25:18 ·7mo ago

Key Takeaways

Discusses the essential tech stack for top real estate agents in 2026 using algorithms and technology

Full Transcript

Every single year, agents complain that the market is getting harder. But when you look at the top performers, the ones still growing, still scaling, still taking market share, they all have one thing in common. Their systems got better while everyone else stayed the same. After a decade of running the number one team in Connecticut and doing over a billion and a half in sales, the pattern is obvious. Most agents don't lose because of inventory or interest rates. They lose because their tech stack is outdated, disconnected, or non-existent altogether. If you upgrade the tools that run your business, you automatically upgrade the speed, clarity, consistency of your business. Today on this video, I'm breaking down the 2026 real estate tech stack I'd use if I had to rebuild right now from zero. Each tool has one job. Each tool solves one core problem that new agents struggle with. You'll get why the tools actually matter, the jobs that each perform, exactly how to plug it into your day-to-day. Upgrade a few of these tools and you'll feel the difference in a week. Upgrade all of them and you'll feel like you're running a completely new operation. Make sure you stick around to the end because the eighth and 10th pieces of software that I mentioned, I don't think you've ever heard of before, but they're going to be gamechanging in 2026. Now, I'm not going to give you the basics, the obvious, the table stakes. That's your MLS. Of course, that's at the top of your tech stack. Of course, you should be everywhere on social. Every social platform that's relevant to your community, you should be creating content and building a brand. ChatgPT and other AI resources should be an everyday tool that you're using. You should have an iPhone. These are table stakes and obvious. I'm not going to go over them. So, let's build the stack. Propst stream. Here's why it matters and why I'm starting with it. First, if you don't know your market at a deep level, you can't target the right people. You can't start conversations. All the conversion is in the conversation. Propstream gives you the homeowner data, equity, comps, distress triggers. So you're targeting the right people at the right time. How you going to use PropStream? You're going to build targeted seller lists. People who would be ideal seller targets. Analyze neighborhoods before prospecting. Identify offmarket opportunities. If you don't know which direction to go in to generate topofunnel leads and opportunities to start conversations with, you're going to be starting every day with no direction, no target. PropStream allows you to easily identify who you should be going after and starting those conversations so you can start top of the funnel lead opportunities for your business. PropStream is going to allow you to build out custom filters. And guess what? There's already 20 builtin lead lists that are available on PropStreams, including auctions, bankowned, bankruptcy, cash buyers, divorce, failed listings, flippers, free and clear, high equity leans, on market, pre-forclosures, and on and on. We know about 2026, it's going to be a lot like 23, 24, and 25. The people who buy, the people who sell have a reason driving them to do that. their life is saying, "Hey, it's time to make the move." This data gives you the hand raisers of who is likely to make that move in a difficult suppressed market that 2026 will be much similar to the three years before. Experience.com. Here's why this matters. Your reviews are your reputation. You start a phone call from the data that you sourced on PropStream and now they're doing what? They're looking you up. Your reviews are your reputation and your reputation is how you convert trust. It's your conversion tool. Experience.com automates the review collection process and turn satisfied clients into public proof. Here's how to use it in your business. Trigger review requests automatically at key moments in the transaction. Don't wait until they're moving in and they're busy. Do it at key steps, the inspection, the appraisal, happy, satisfied. ask for that review in an automated, don't have to think about it way. You can push these reviews to your social. Track client satisfaction to improve your service. Here's the deal. Think about one place, one central hub to manage everywhere somebody might Google you. If you Google yourself right now and you're not filling up the entirety of the first page, that's a red flag for customers who are doing research and diving in on who the heck I just spoke to. Experience.com helps you fill up not only the first page, but have accurate, up-to-date information, the things that customers are looking for today. It's a no-brainer. It's gified. There's a free tool that you can even get started with. We often only think about our brand living on social, but what happens when they see you on social? They quickly convert over to getting some facts straightened out on Google or on chat. Experience helps both of those search platforms elevate your look and ultimately your brand presentation upfront. Reminder media, here's why it matters and why it's on the list. Most agents lose because they didn't stay top of mind. Reminder Media solves that client retention and long-term nurture with simple, consistent, relationshipdriven marketing that keeps you in front of your database all year. We just went through PropStream, generating new top-of- thefunnel opportunities and how experience is going to build your brand reputation online. Well, if you're not staying in front of that customer consistently, they're going to forget about you very quickly. Reminder Media builds the I think of you first effect. something new agents, all agents desperately need. Here's how to use it. Send branded magazines to your top contacts. Think your high retention people, the people that know you, the people in your sphere, the people you've had great conversations with that you want to stay in front of outside of the 10 postcards they're already getting. Something that they can put on the coffee table and remember who you are. neat, authentic, interesting, completely branded to you. You can use automation to stay in front of your past or current clients monthly through all of the ad campaigns that Reminder helps you set up. Pair it with your CRM, pair it with your follow-up schedule, and use their social and email content as your baseline nurture. Reminder Media in 2026 is going to allow you to take your listing video and advance it from just your followers. I tell agents all the time, go into a listing appointment and run ads on your listing video, your listing content and separate yourself from everybody who's talking about a listing video that lives on their Instagram. Oh, really? What are their 272 followers going to see your video? only five to 10% of people ever even see that video in somebody's feed. Here's how I'm going to maximize the eyeballs, maximize the presence of your listing content through an ad campaign that targets new buyers searching on the major portals in your area. So, reminder media is going to help you from the mailbox with those clients you've already had conversations with to generating new ad campaigns to keep you in front of those customers and new customers to add to your database. Real Scout, here's why it matters where it fits in. We've talked a lot about your presence online, how you're going to generate new leads and stay in front of customers, but buyers compare your tools that you're providing to them to Zillow because that's what they know online. And most agents lose that comparison. Most agents are using outdated, clunky nonsense like an MLS search. Real Scout gives your buyers modern search, alerts, collaboration with the client, and data inside your ecosystem. Here's how to use this. Build custom search lists for every active buyer. Little teaser, in 2026, they are launching AI search. Set instant alerts for new matches. ones that look modernized, like it's 2026, that buyers can comment back on, track buyer activity, and understand their true motivation. This is something they'll actually engage with. Real Scout also has built-in seller alerts. Listings are a golden resource in 2026. If we're going to be suppressed to 4 million existing home sales again in 26 like we have the last three years, then listings become a leverage point. Put your clients on a seller alert system so that you don't have to think about everybody in your database and how they should be alerted on what their home is worth. Here's the deal, guys. You got to think about your entire lead flow as a funnel. And if you don't have something working the middle of that funnel, continuously engaging alerts on their home search or home ownership, you're missing a huge opportunity. It It's easy to talk to somebody who's two years out, forget about them. It's really easy to talk to somebody who's 60 days out cuz you're paying a lot of attention. What about everybody in the middle? What's that journey look like to them? That's a solution where Real Scout, middle of the funnel, fits in. Zilio, this one matters. Sellers want options, not pressure. Zodilio lets you show multiple listing paths. Cash offer, trade-in, traditional listing, or a secure sale. An instant trust builder. How about bringing four offers into a listing appointment and telling the seller, "I've already started working for you. Here's four offers to consider." Are your clients or your potential clients considering something like an I buyer? Well, now you can present that option to them, protect the experience, and give them better opportunities. Here's how you're going to use it. You present options at every listing appointment or when you get stuck with the seller and they need to see offers. They need to see a floor on pricing. You re-engage cold sellers with updated option packages. Include options in your pre-listing packet. This is your opportunity to compete against any eye buyer in your market. Ultimately though, that tool shows the seller where the floor is, where investors would come in at. And the common path that sellers pick is to list on your goto market strategy. So what does Zudilio really do? It opens up more conversations, more solutions where your go-to market strategy or strategies become the obvious choice. It separates what they're hearing in the market as hm simple cash, non-complicated, and what you can provide. High service, maximum eyeballs, and maximum equity protection. Zudilio allows you to get more listings. Now, if you get into everything Zidilio offers, you can start to solve for pricing homes and home reporting. That is needs to be a part of your tech stack. Don't rely on old school pricing models and CMAs. Those are old, outdated, nobody even knows what a CMA is. Everybody knows what a report on their home is. Dilio solves this for you, including should I sell or rent analysis that you don't have to think about. You can plug in the numbers and give a sidebyside comparison for all your sellers who are in that situation. Zidilio continues to not only solve problems for customers, but generate more conversations and opportunities on the one thing every agent wants more of, that's listings. I preach to every one of my agents, every agent who will listen that you need to explain how you're going to position a property on the number one platform that buyer eyeballs are on. A home seller wants a buyer. So, we need to simply tell a seller how we're going to get them more eyeballs on the number one platform that they already know buyers are looking at. Just saying to your seller, "I'm going to get you on Zillow," isn't enough. They can do it themselves for zero or entry only at $500. You, as the listing agent professional, need to show how to increase eyeballs, views, saves, exposure, maximum push on the number one platform that every seller is already aware majority of buyers are coming from. Zillow Showcase allows you to position that property in that spotlight. Only up to 10% of homes in a market can ever be showcased. If you want to stand out, this is simple and straightforward. How about showing them exactly how to take their listing on Zillow and accelerate the results? Your first impression with sellers is the way that you're going to present their home, not how you talk about your stats. Your first impression with the buyers is the way the home shows up online, how many times it shows up, how often it shows up in the places they're actually searching. They're not searching on your IG, not for the next home that they're going to buy. They're not saying, "Let me go to IG and find homes." They're going to Zillow. And Showcase instantly makes your listings not only look premium, but feel premium, stand out, get more exposure. And premium presentation, which is exactly what Showcase does, wins you more appointments. So, here's how to use it. Make Showcase a part of your listing pitch, your presentation. Use showcase visuals in pre-listing marketing so that the seller understands, okay, well, what is the difference? Run sidebyside comparisons versus standard MLS listings, standard Zillow listings, and how their property is going to now appear. But do better than that. Run a sideby-side comparison of how much more exposure and eyeballs their home is going to receive on Showcase. And once you show them that, just think of the possibilities. More work can equal more comp, right? Less work, less results should result in less comp for you. Well, with Showcase, you now have an advantage. More money for the seller, more opportunity for you. Everybody wins. And this is the one hack right now that listing agents can use to get their clients an advantage on the platform. Follow-up boss, good old FUB. If you're a licensed agent right now, there's going to be a little bit of a hate coming, but here here's why it matters. This your CRM is the control center of your business. FUB is worldclass. It's the HubSpot in our business. It's the salesforce in our business. There's just no denying it. It gives you the speed to lead, automations, workflows, texting, and tracking the new agents absolutely need. If you don't think that FUBB isn't a first mover on AI, you're kidding yourself. Uh, here's how you use it. Start and end your day inside of FUBB. Now, you can replace FUBB if you're allergic to that word to CRM, but this is the worldclass one right now. Remains that at the start of 26. Automate your new lead followup. Okay? You don't want to have a whole bunch of leads coming into somewhere that you can't figure out how to classify them, how to rank them, how to stage them appropriately. Track appointments and your conversions weekly. Do it all inside of your CRM. Now, if you're deadly opposed to keeping every lead organized and moving inside of Follow-up Boss, albeit the worldclass solution, there are other options for you. Think of this part of the tech stack as CRM, the central hub bringing everything together that we just spoke about. Other options would include Lofty or Sierra Interactive. Okay, there's many others out there. Pick a CRM that you use every day as the central location, one that allows integrations. As many things that have been said about Follow-up Boss recently, Follow-up Boss does a great job of integrating the top tools, the new AI tools and software tools, many of which we've already mentioned, into their CRM. Lofty and Sierra have great integrations as well. Have a CRM that you can work every day in your business. Those are a couple other options. This part of the tech stack is that central hub of your business that you need to be using every day. Raise spelled R A Y S. I'm certain you haven't heard of this yet, although it may already be inside your MLS today or coming soon. Here's why it matters. In August of 24, we all know how this industry changed forever. The N national settlement took place and the rules of how we operate changed significantly. The way that we present compensation changed forever. Those changes created questions. The great agents who got deep into their training were able to articulate the answers customers and consumers were looking for in the new environment. raise simply allows those agents now to showcase those answers in a real visible transparent way. Think about having an attorney hired for work that you need done. They're going to show all the work that they've done in order to be compensated for their fee. They're going to run down everything that they've done. Raise allows you to categorize the endless hours, texts, communications, physical work that you're doing on every single buyer or listing without even thinking about it. Raise puts all of that information in one place in a simplified report that you can attach to your customers closing statement or deliver earlier in the process so that they understand what they're compensating for. One, they should be able to understand and they should have visibility in to what you're doing. This is not only going to create trust in the process, hold up the reasons why your compensation is worth it, it's also going to generate future business. And oh, hey, you got to go deal with my agent. They're the most transparent agent I've ever met. This is a separator from the agents of the past to the professional of tomorrow. Mosaic, here is why it matters, especially for new agents with limited budget. A lot of the tools that I just mentioned are latching into an entire tech stack. If you want to cross out a few of these options and have a postclo system that keeps your clients clients for life, then Mosaic is probably an option for you. Their belief is there's no such thing as a past client. The experience with your client lives beyond the closing transaction. Here are some of the pieces of software inside of a tech stack that Mosaic can solve for all combined into one product. Client retention, transaction management, and property analysis. Most tools are built for lead generation. Mosaic's actually built for a client experience that lives well beyond the closing date. Mosaic is not a CRM. It's a C, a client experience platform. And it begins where most CRM's weaknesses show up. That experience that clients go through during the process and beyond the process so you keep them as a client for life. So if you're at this point and you're adding up the dollars and you're saying, "Byron, I need to simplify my tech stack. I I'm a I'm a solo agent. Uh I'm not building big infrastructure. I need an all-in-one." And here are going to be some of the things Mosaic features all in one product. Client-f facing search tools, transaction management, project management and task systems, e signature platforms, analytic dashboards, client-f facing campaigns, as well as newsletters, and manual or email-driven processes for staying in touch post the close. Shiloh, here's another one I'm going to guess you haven't heard of yet, but you undoubtedly will in 26. Most agents don't fail from a lack of effort. They fail from a lack of feedback. Shiloh gives you and your team training visibility you've never had before. Call grading, coaching notes, performance tracking, and instant feedback on every conversation. It turns every phone call into a training rep without you sitting over anyone's shoulder. So, here's how you use it. Track agent performance. If you've got a lot of agents that are on your team or in your office, you can now track their call through scores and summaries instantly, instantaneously. Use AI generated coaching notes to speed up their skills and their development. Build weekly training around the real call data. Replace I think here's the way to go with here's exactly what happened and what to do next. Every call is graded in the system. You can see it in your CRM or in the Shiloh dashboard. Every call provides instant feedback to the agent. Here's where you should go next. Here's where you failed. In fact, Shiloh will role play with your agent. So, this is a builtin coach immediately after the call. Not a week later when it's I think that, you know, it happened like this on the call, but here's my my better kind of dressed up version so I don't sound like I completely blew it. No, it's instantaneous. Shiloh and your agent working through the problem to sharpen the skills and be that precise agent that is needed in 26. Listen, I think if you're a top performer or building a team, Shiloh's a no-brainer. This is the separation tool right now that a lot of teams are saying, "Hey, I don't need to hire another manager. I need the right tools. I don't need top performers uh going without this tool another day." If you're a top performer and you're looking to stay sharp, you're looking at that little edge that you can gain in 2026 and put more AI into your business so that you're a first mover, I'd look at Shiloh today. BAMX, this of course matters very much. It's the best deal in real estate. If you're in BAMX, you already know this. New agents, in fact, even very seasoned agents fail from a lack of structure, not a lack of motivation. Everybody gets into this business motivated. BAMX gives you a readymade system and community that ties everything we talked about today for skill building, content, scripts, roleplay, and routines all into one platform, app-based and desktop-based on school. Here's how to use it. Do one training and one roleplay rep daily. Pull scripts, and there are hundreds of them for calls, texts, and videos. Build your morning block and morning training around BAMX fundamentals. Whether that's building your brand online, like the hyper local course with Alyssa Kernut, new for 2026, generating more leads. In fact, one of the platforms, Zudilio, I mentioned is included for free inside of BAMX, or whether that is converting and closing more deals. Every Tuesday, for example, I do a live roleplay mastermind on the BAMX platform for members only to help you convert in real time at a higher level. Uh, I've opened this up for free for the next 7 days. You can check it out the trial down below, school.com/bamx, and you can find links to all of the tech stack that I mentioned here today down below. encourage you to go do your research. Get your stack tight for 26. Guys, if you're serious about building a business that actually pays you, not a hobby that drains you, the next move is simple. Don't just collect tools. Install them in the right order.

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