Social Media Analytics and Sentiment Insights

Turn social media activity into strategy. In this course, you will build the end-to-end skills that digital marketing professionals use every day — from scheduling content and tracking performance to understanding your audience and responding to customer feedback with confidence. You will start by setting up and managing a weekly content calendar using industry-standard social media tools, attaching UTM codes and optimizing hashtags for discoverability. From there, you will dig into performance analytics to identify what content works and why — then use those insights to sharpen your strategy…