Single Opt-In vs. Double Opt-in | What Is The Right Way To Grow Your Email List?

Get this wrong and you will kill the profitability of your email marketing... Get this right and you will set yourself up for success! Now, this is just one step in the greater email marketing strategy you need to implement that is covered in depth here: https://www.milesbeckler.com/email-marketing-strategy/ And you will get my top 7 email marketing tips in this post: https://www.milesbeckler.com/email-marketing-tips/ Get my emails here: https://www.milesbeckler.com/free-course Related email marketing videos that teach how to write great emails that get opened, clicked and that sell: https://www.youtube.com/watch?v=YdO5wIuqBWM How to setup your autoresponder and marketing automation when you are just starting out: https://www.youtube.com/watch?v=bcMs67rbJa8 This video is all about single opt in versus double opt in. Specifically, you're going to learn what the right approach is for you in growing your email list and ultimately growing your business online. Because the truth is that it's not a one size fits all type scenario. And in fact my wife and I operate differently. I run a double opt in list while she runs a single opt in list and there are specific reasons for that and that's what you're gonna learn here. So you know what the right ultimate approach is for you. Before we jump into which one, let's talk about what this is K. so growing your email list, the user needs to give you their email in exchange for your lead magnet. Then the question is, do they automatically go on your list and go into your followup sequence in that moment or that single opt in? Or do you require an extra confirmation step where they actually have to go to their email, they open up a confirmation email, they click a link and you're getting a double opt in confirmation. So that's the difference. Okay. Now you are clearly going to grow your list more slowly with a double opt in, but that's not necessarily a problem and there's a lot of marketers who rally behind the idea of sm