SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here

On-demand indexing is here. Control when Bing, Yandex – and soon, Google – discover new and updated content now lies in your hands. Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me to discuss how IndexNow works and how to incorporate it into your SEO strategy. IndexNow will be a great way to notify search engines of all content changes on the internet. Adoption and announcements are slated for 2022, so search engines can index content faster. In this podcast, you’ll learn why search engines are adopting IndexNow, how to adapt to this change and use it to your advantage. What we don't want to accelerate is the crawler, we want to slow down crawling and we want to be notified about what to crawl. –Fabrice Canel, 48:50 IndexNow really fixed the real-time discovery issues that we were having of not discovering what's happening on the internet. It’s here to be aware of each and every URL on the internet.–Fabrice Canel, 31:40 We want to make businesses successful by getting their latest content without crawling too much. –Fabrice Canel, 29:39 [00:00] - Meet Fabrice. [02:18] - Which search engines use Bing Webmaster Tools for discoverability? [07:23] - An advantage of IndexNow. [07:55] - The difference between crawling and IndexNow. [10:57] - Does Bing still crawl after an alert? [12:48] - Cloudflare as a partner and the challenges you can overcome with IndexNow. [14:27] - Will smaller sites be able to adopt IndexNow? [17:24] - How will IndexNow affect ecommerce sites? [22:12] - Examples of non-meaningful changes. [23:16] - Do you still need a sitemap? [24:40] - If you sign up for IndexNow, will your site still be crawled as often? [26:06] - The end goal for IndexNow. [26:57] - Are there any sites that shouldn’t use IndexNow? [34:10] - How long will it take to index web pages with IndexNow? [35:56] - How Google’s experiment with IndexNow is going. [40:42] - Can IndexNow identify new image and video files? [42:17] - Is the news using IndexNo