Scott Galloway: What Super Bowl Ad Money Can Buy

In this episode of Winners & Losers in a Digital Age, Scott Galloway calls brands who are absent from Snapchat losers. That’s all but 6%. The social platform has one of the most attractive users bases (100 million active users, 3/4 of them under 25 or female.) Yet, fewer brands participate on Snapchat than on any other platform. LINE – the Japanese messaging service – is another winner this week as it launches a LINE taxi service, similar to Uber, that integrates with LINE payments. As of now, LINE has 170 million users in 200+ countries who spend $10 million a month on stickers. Even though 2015 Super Bowl ads sold out early, Scott Galloway says all brands who bought a 30-second spot for $4.5 million lost. That price buys 50 million video views on Facebook, 6.5 million clicks on Google, and 365 days of exclusive promotion with a YouTube celebrity. Uber is a winner as driving is on its way out. PricewaterhouseCoopers is predicting that the number of cars on the road will decrease by 99% as it is now cheaper to use a ride share service than to own a car if you drive less than 10,000 miles a year. And finally, men are the biggest losers as the gap between the global male and female population has never been wider. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc Episode 14