Salesforce Basics

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Salesforce Basics

Coursera · Intermediate ·🎯 Management & AI-Era Leadership ·3mo ago

Key Takeaways

Using Salesforce for Customer Relationship Management

Original Description

This course introduces you to the powerful capabilities of Salesforce, a leading Customer Relationship Management (CRM) system. You will gain foundational knowledge of Salesforce components, enabling you to optimize business operations. Learn the essentials of Lightning for Sales, Community Cloud, and Marketing functionalities, and discover how to secure your Salesforce organization and manage user permissions effectively. These practical skills will prepare you to implement Salesforce solutions within various organizations. The course features in-depth readings, hands-on activities within Salesforce's Trailhead platform, peer discussions, demonstration videos, and peer review assignments. By the end of this course, you will be able to: - Understand core Salesforce components and their functions. - Navigate and utilize Lightning for Sales, Community Cloud, and Marketing features. - Implement security settings and manage permissions within a Salesforce organization. - Apply foundational Salesforce knowledge to business administration tasks. To be successful in this course, no prior experience with Salesforce is required, though basic computer literacy is recommended.
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