Rabbit Holes: How Google Pushes Us Down The Funnel [MozCon 2022] — Dr. Pete Meyers

𝗠𝗼𝘇𝗖𝗼𝗻 𝟮𝟬𝟮𝟯 - Video bundle available now! https://mz.cm/47aJioh 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: As an SEO, you've probably fallen down the rabbit hole of "organic" results that lead to more Google SERPs. If you map that rabbit hole, you'll see a systematic effort to push searchers down the funnel to commercial results. Why is Google doing this, what does it mean for SEO, and what can we learn about our own customers' journeys? 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗖𝗲𝗻𝘁𝗲𝗿: https://mz.cm/3Nva03a 𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗯𝘆 𝗣𝗲𝘁𝗲 𝗠𝗲𝘆𝗲𝗿𝘀 👉 Whiteboard Friday Episodes by Pete Meyers https://mz.cm/463TQ8a https://mz.cm/42HzIpu 👉 Blog Posts by Pete Meyers https://mz.cm/3NuKPhh https://mz.cm/3Lqq2cr 👉 MozCon talks by Pete Meyers https://mz.cm/3DwqWki https://mz.cm/3X9RGjf https://mz.cm/3CsULRZ 𝗠𝗼𝗿𝗲 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗘𝗥𝗣𝘀 How to Use Digital PR to Improve E-E-A-T Signals https://mz.cm/3Nthwfc Helping Google Navigate Your Site More Efficiently — Whiteboard Friday https://mz.cm/43KzijI 𝗙𝗼𝗹𝗹𝗼𝘄 𝗣𝗲𝘁𝗲 LinkedIn https://mz.cm/3qNBFn0 Twitter https://mz.cm/42ORozS 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗦𝗘𝗢 Instagram https://mz.cm/43FHLnC Twitter https://mz.cm/3CgyuXK LinkedIn https://mz.cm/3oOnqxJ